12 Aug Your Creative Business Needs Quality Brand Photography – Here’s Why
You have worked hard to build your business and brand. Your logo, colour scheme and products or services are unique to your brand and images play an important role too. Using stock photography can work okay but having your own images will set you apart from the crowd. Here’s why…
Your Clients Want To Who’s Behind Your Brand
People buy from people – you are your business! Brand photography shows you at your best, if people buy into you and trust you then they will buy your products. Showing your face on your website and social media channels gives people a chance to connect with you and build trust.
Brand Photography Is Completely Unique To Your Brand & Tells Your Story Only
Brand photography is more than just a collection of nice photos. It is an opportunity to delve in to the who, what, why, where and how of your business.
The process of planning a branding shoot helps you to put in place (if you haven’t already) clear and concise brand guidelines including colour schemes and content categories. It is a process which helps you to hone in and refine exactly what your business ethics and vision is all about.
Brand photography is a tactical approach to visually telling your business’ story through a cohesive set of high quality photographs which are for your brand ONLY.
Authentic Images Build Trust With Your Ideal Clients
Having a set of images which have been carefully curated for your chosen audience will help your website and social media channels look coherent, professional and authentic. There are so many “scam” companies out there which use stock imagery, having your own photographs will build confidence that you are an authentic business which people can trust.
Quality Brand Photography Creates The Best First Impression
Why should people buy from you instead of your competitors? What makes you and you’re your business unique and better than the rest? Do your current images represent that?
Having cohesive imagery will set you apart from your competitors. Professional branding photography will give you the tools to show you and your business clearly, highlighting the benefits you offer and why your ideal clients should choose you over your competitors.
No More Searching For Content
Having you own personal stock of images to choose from will inspire your content and give you something to talk about. No more searching online for images to purchase the license for or “borrow”.
Avoid Costly fines For Using Stock Imagery Without Consent
“Borrowing~ images which you find in online searches could land you with a hefty court claim. If you haven’t had permission to use the photographs from the person who made them you could find yourself being sued for not having a license.
If you’d like to find out more about my branding photography for creative businesses in Cornwall then get in touch!